market share leader
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Market dominance — is a measure of the strength of a brand, product, service, or firm, relative to competitive offerings. There is often a geographic element to the competitive landscape. In defining market dominance, you must see to what extent a product, brand,… … Wikipedia
market challenger — UK US noun [C] COMMERCE ► the company or product that is second in market share (= the number of customers or sales a company has compared with others of the same type) in a particular market: »With around 10% to 15% market share, the company is… … Financial and business terms
leader — A stock or group of stocks that is the first to move in a market upsurge or downturn. Bloomberg Financial Dictionary * * * leader lead‧er [ˈliːdə ǁ ər] noun [countable] 1. the person who directs or controls a team, organization, country etc: • He … Financial and business terms
Market Challenger — A firm that has a market share below that of the market leader, but enough of a market presence that it can exert upward pressure in its effort to gain more control. Market challengers are able to jockey for industry leadership several ways:… … Investment dictionary
market follower — A firm that is usually second to the market leader in an industry and wants to hold its share without upsetting the status quo. Market followers do not want to challenge the leader, but can maintain their market share with much lower investment… … Big dictionary of business and management
market leader — /ˌmɑ:kɪt li:də/ noun 1. a product which sells most in a market 2. the company with the largest market share ● We are the market leader in home computers. ▪▪▪ ‘…market leaders may benefit from scale economies or other cost advantages; they may… … Dictionary of banking and finance
market leader — /ˌmɑ:kɪt li:də/ noun the company with the largest market share ● We are the market leader in home computers. ▪▪▪ ‘…market leaders may benefit from scale economies or other cost advantages; they may enjoy a reputation for quality simply by being… … Marketing dictionary in english
leader — / li:də/ noun 1. a person who manages or directs others ● the leader of the construction workers’ union or the construction workers’ leader ● She is the leader of the trade mission to Nigeria. ● The minister was the leader of the party of… … Marketing dictionary in english
market challenger — A firm that is fighting to increase its market share. Generally, such a company is second in market share and aggressively challenging the market leader … Big dictionary of business and management
market leader — The firm in a particular industry with the largest market share. The market leader usually dominates other firms in price changes, the introduction of new products, distribution coverage, and promotion spending. This firm may or may not be… … Big dictionary of business and management
market leader strategy — /ˌmɑ:kɪt li:də ˌstrætədʒi/ noun a strategy of a company which is a market leader and wants to maintain a dominant market share or to keep its reputation as an innovator … Marketing dictionary in english
